BRUK International is a Commercial Agency, Export Consultancy, and Distributor
founded in South East England by Leonard Nigel Pegler, a business-oriented British Brazilian dual national, with a bachelor’s degree in law and social sciences, knows both cultures, languages, legal systems, and markets as a whole combined with 20+ years of experience working with a variety of large companies, small and medium-sized enterprises, and environments.
Our company vision and mission came about in the wake of BREXIT which is not about leaving the European Union but what the UK does in the future in terms of breaking into new global trade trends and export opportunities across world markets, and getting your product to potential clients you may never otherwise reach, whilst we keep on working and growing alongside your business.
You can expand your business by appointing us an AGENT, DISTRIBUTOR, or a MIXTURE OF BOTH to identify your needs, relate them to opportunities, and introduce your products or services to the appropriate sales channels.
We can also help you find new customers when selling abroad, particularly, matching buyers with sellers; negotiating and concluding sales or purchases of goods; product pricing; market research; and finding sub-agents and sub-distributors, such as in the USD 4.7 billion Gluten-Free food retail market to name just one global industry;
Or, for instance, across the emerging markets and, most important, rapidly expanding middle class of the five BRICS nations of Brazil, Russia, India, China, and South Africa that cannot be ignored as they comprise more than 25% of the world’s landscape and 40% of the world’s population, and have a combined nominal GDP of US$19.6 trillion, about 23.2% of the gross world product.
And as a DISTRIBUTOR, we take title to the consumer or business goods that may be manufactured or not manufactured (such as agricultural products), imported or exported, that we are distributing, get actively involved in promoting and reselling them to local end-users like other distributors, wholesale representatives, and retailers that in turn will buy large quantities.
Which would be better for you – an agent or a distributor?
It depends on the circumstances and what you are trying to achieve. Considerations include:
- What your existing operations are, and how the new intermediary will fit in with them. For example, if you want to keep an existing sales operation (such as a sales force, telesales team, or online sales), you will need someone who is happy to work alongside that.
- The rights and responsibilities you want to be included in your agreement with the intermediary.
- How closely you want to be involved in the sales process. It can be easier to have more control over how an agent handles sales.
- The type of relationship you want to have with the end user. Using a distributor may distance you from the ultimate customer.
Agents are often preferable for making high value, complex or bespoke sales. You will also need to use an agent if you want to sell a service that must be personally delivered.
Distributors and wholesalers are often used for making high volume, lower-value sales of relatively straightforward products.
The main benefit of a distributor over an agent is a financial one – the business sells the product or service to the distributor, so a sale is made at that point. The distributor will then find customers and on-sell the product or service at a higher price.
Another benefit, the distributor would be responsible for the importing of the product into its country of operation and also the warehousing, storage and transport arrangements for the products.